Skip to main content

Platform Creep — The Awl

"Our feeds and home screens — the ones filled with and by people we’ve followed or befriended using the mechanisms of the platforms — are the basis of the platform economy. They are incredibly compelling and demanding of attention. In the context of these large, central, diverse feeds and home screens — the perpetually refreshed interfaces that generate billions of dollars in advertising revenue a year — outside publications, posting as brands, offer a solution to two problems: that, in order to be good, engaged, ad-viewing platform citizens, people need a strong supply of things to talk about; and that our personal networks, as interesting as they might be, aren’t always the best or most complete sources of anything except news and information about, and projections of, themselves."